The Warner Bros. film, one of the rare film without superheroes Baz Luhrmann's "Elvis" topped $100 million at the domestic box office.
The movie "Elvis" is a life story of "Elvis Presley" from his rock n roll act to struggle with drugs. The movie is bit expensive in budget cost around $85 million to produce and millions more to market.
To be fair, “Elvis” was expensive. The movie which looks at Elvis Presley’s rise to become one of the hottest acts in rock ‘n’ roll, as well as his struggles with drugs and changing tastes, cost $85 million to produce and tens of millions more to market.
Austin Butler plays a lead role as a singer and Tom Hanks as singer's manager Colonel Tom Parker.
The president of domestic distribution at Warner Bros., Jeff Goldstein, said in a statement,
“We are not only pleased to cross this milestone, but truly thrilled to see it happen with a film like ‘Elvis,' In today’s market and especially in the summer corridor, to see a non-branded IP with an up-and-coming lead create not just box office noise but also result in a significant spike in other areas is so gratifying and speaks to the quality of the film on every level. With strong playability, positive word of mouth and cross-generational multiple viewings, we expect ‘Elvis’ to continue to deliver and we congratulate Baz, Austin and everyone involved in the film and the soundtrack on its ongoing success.”
