Doja Cat’s Bold Lipstick Stunt at the 2025 MTV VMAs: Fashion, Music & MAC Deal That Shook Pop Culture

Mian Hamid September 09, 2025

N E E D   T O   K N O W

  • 💄 Lipstick Goes Viral: Doja Cat shocked viewers by biting into a lipstick tube — revealed to be chocolate, crafted by Amaury Guichon.

  • ✨ MAC Cosmetics Ambassador: The viral stunt doubled as the announcement of her global partnership with MAC.

  • 👗 Red Carpet Royalty: Rocked a Balmain ’80s glam-inspired mini dress, yellow heels, and a statement clutch shaped like a lipstick.

  • 🎤 Stage Queen: Opened the VMAs with her new single “Jealous Type” from her upcoming album Vie.

  • 🏆 Award Win: Took home a Moon Person for “Born Again” with Lisa and Raye, adding to her growing VMA legacy.

  • 📲 Instagram Buzz: Celebrated the MAC collab with fans, calling makeup her “armor and art.”

Doja Cat’s Lipstick-Powered VMA Moment: Beauty, Boldness, Brand, and Beyond

Doja Cat’s Bold Lipstick Stunt at the 2025 MTV VMAs: Fashion, Music & MAC Deal That Shook Pop Culture

In a night already promised to dazzle, one celebrity outshone the rest. With a bite that had digital circuits sizzling, Doja Cat didn’t just walk the red carpet at the 2025 MTV Video Music Awards—she ate it.

The Look Before the Bite: ’80s Glam Meets High Camp

Doja Cat arrived at the UBS Arena in a pastel Balmain minidress that married vintage allure with modern edge: harlequin-inspired print, metallic pink detailing, a plunging neckline, and sheer theatricality from head to toe. Her voluminous blonde blowout—complete with big curls and wispy bangs—channeled peak 1980s glam. Complementing the look: sunny yellow heels, bold Chopard jewelry, and a lipstick-shaped Judith Leiber Couture clutch that teased what would become the evening’s most talked-about moment.

The Viral Moment: A Lipstick Bite That Sparked a Million Reactions

Doja Cat’s Bold Lipstick Stunt at the 2025 MTV VMAs: Fashion, Music & MAC Deal That Shook Pop Culture

Red carpet tradition met irreverence when Doja paused to touch up her bold red lip—MAC’s iconic “Lady Danger”. But instead of pausing, she leaned in… and took a bite. Cameras caught her chewing and smiling, a moment equal parts shocking and ingeniously playful.

Behind the Bite: It Was Chocolate All Along

The twist? That wasn’t a real lipstick. It was a masterful confection—buttery chocolate shaped into a lipstick tube, made by pastry maestro Amaury Guichon. It was a brilliant spotlight moment, creatively staged to herald her new role: Global Brand Ambassador for MAC Cosmetics.

On Instagram, Doja celebrated the collaboration: makeup, she said, is her “paint, armor, and way of creating characters” — and now, “we’re going to push it even further and make people see beauty in a whole new way.” InStyle captured her passion, and MAC’s leadership lauded her fearless artistry and cultural impact.

Family: Roots, Relationships, and Privacy

Doja Cat’s family story is both grounding and complicated.

  • Her Parents: Born to a South African actor father, Dumisani Dlamini, and a Jewish-American artist mother, Deborah Sawyer, Doja grew up in Los Angeles immersed in music and visual art.

  • Father-Daughter Distance: Her relationship with her father has been publicly strained, often making headlines. Yet, she’s leaned heavily on her mother and brother for emotional support.

  • Romantic Life: Known for keeping her relationships private, Doja has had her fair share of rumored romances and breakups. She’s not married, has no children, and often jokes on Instagram about prioritizing her art over love.

Family, for Doja, is both a source of inspiration and a reminder of boundaries in an industry that demands full exposure.

Health: The Balance of Chaos and Care

Doja Cat’s health journey has been as public as her music.

  • Tonsil Surgery: In 2022, she underwent tonsil surgery that forced her to cancel shows and re-evaluate her health.

  • Fitness & Recovery: She maintains a workout routine that balances cardio, strength, and dance rehearsals, though she candidly admits her love for fast food on Instagram Lives.

  • Skincare & Glam: Known for her bold makeup, Doja has shared her skincare struggles openly, breaking the taboo of flawless celebrity beauty.

Her candid approach—discussing illness, recovery, and body image—has made her a relatable figure in a polished industry.

Lifestyle: Fashion, Food, and Frenzy

Doja Cat’s lifestyle is a blend of high glamour and eccentric authenticity.

  • Travel: From Los Angeles to Paris Fashion Week to Tokyo pop-ups, she’s a global jetsetter.

  • Pets: Doja is an animal lover, often sharing playful Instagram clips with her cats.

  • Fashion Risk-Taker: From Swarovski crystal body suits at Paris Couture Week to experimental makeup at the MTV VMAs, Doja is a red-carpet disruptor.

  • Food Obsessions: She hilariously shares her cravings online, from tacos to McDonald’s fries, balancing luxury dining with fast-food honesty.

Her lifestyle is a mirror of her brand—chaotic, bold, and refreshingly unfiltered.

Career: From Viral Meme to Music Powerhouse

Doja Cat’s Bold Lipstick Stunt at the 2025 MTV VMAs: Fashion, Music & MAC Deal That Shook Pop Culture

Doja Cat’s career trajectory is one of the most fascinating of the digital era.

  • Early Beginnings: She rose to viral fame with “Mooo!” in 2018, a quirky internet hit.

  • Breakthrough: Albums like Hot Pink (2019) and Planet Her (2021) cemented her as a mainstream force, delivering global hits like Say So and Kiss Me More.

  • Critical Acclaim: Scarlet (2023) proved her range with a darker, edgier sound, while singles like Paint the Town Red dominated charts.

  • Performances: Doja is known for pushing boundaries—whether dripping in blood-red paint at the VMAs or reinventing herself with every stage.

Her artistry thrives on unpredictability, making her one of the most-watched live performers in the industry.

Net Worth: The Empire of Doja Cat

Doja Cat’s net worth in 2025 is estimated at $25–30 million.

  • Music & Touring: Her albums and sold-out world tours generate millions annually.

  • Endorsements: She’s inked multi-million-dollar deals with MAC Cosmetics, Balmain, Schiaparelli, and Pepsi.

  • Real Estate: She owns a sleek Hollywood Hills mansion worth an estimated $7 million.

  • Instagram Influence: With 25M+ followers, she earns six figures per sponsored post.

Doja’s wealth reflects her ability to transform viral chaos into structured financial power.

Legal Battles: Contracts, Copyrights, and Controversy

Success hasn’t come without courtroom drama.

  • Copyright Disputes: Like many artists, Doja has faced sampling lawsuits and disputes over songwriting credits.

  • Label Conflicts: Negotiations over masters and royalties have sparked tensions with her record label.

  • Trademark Wars: Protecting the “Doja Cat” brand has led to ongoing trademark filings and cease-and-desist actions.

  • Social Media Risks: Her blunt online persona has drawn defamation threats and brand clause conflicts.

Her legal team works constantly to balance artistic freedom with contractual obligations.

Crime and Controversy: When Chaos Meets Headlines

Doja Cat has never been arrested for crime, but her controversies often make her a cultural flashpoint:

  • Cancel Culture Waves: From resurfaced chat room rumors to online feuds, she has faced “cancellation” multiple times—yet always bounces back stronger.

  • Fan Clashes: In 2023–2024, she publicly feuded with her own fanbase, sparking debates about celebrity responsibility.

  • Image Risks: Her willingness to court shock—appearing blood-red at events, wearing eyebrowless looks, or shaving her head on Instagram Live—often blurs the line between art and scandal.

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