Disney and K-Pop supergroup BTS are expending their business together.
The Walt Disney Company has announced a new global content partnership with the most popular K-pop group BTS studio home Hybe. They will produce five titles for Disney's streaming services. There would be around three exclusive projects which will feature BTS.
The three titles featuring the K-pop stars includes BTS Permission to Dance, In the Soup Friendcation and BTS Monuments Beyond the Star.
According to the Disney’s APAC head of content, Jessica Kam-Engle,
“We are thrilled to be collaborating with Hybe to showcase their original content created with powerful artist IP on our global streaming services including Disney+, This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”
CEO of Hybe, Park Ji-won also shared a statement,
“This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of Hybe content for fans who love our music and artists, The Walt Disney Company has a long history of franchise building and promoting musical artists, with its unparalleled brands and platforms.”
